BY REBECCA FINE, ASSOCIATE DIRECTOR OF RESEARCH AND MEDIA INSIGHTS AT SAMBA TV It’s no secret that turning on your TV and flipping through channels won’t paint a realistic picture of who lives in America. …

BY REBECCA FINE, SENIOR RESEARCH MANAGER AT SAMBA TV Representation has been an ongoing conversation in Hollywood and one that rightfully demands continued attention. Part of that conversation includes the fact that if viewing audiences are of interest to advertisers and publishers, then more TV networks will likely invest in…

2020 was a year that dramatically changed our world and saw the entire globe collectively sheltering at home to escape the pandemic. As a result, viewership and the industries it touches nimbly navigated these changes throughout the year and have brought about lasting impact into 2021. I sat down with…

WITH ROBERT MACAULEY, SENIOR DIRECTOR OF TV AND PARTNER MANAGEMENT AT SAMBA TV This week, Samba TV announced its groundbreaking AI-powered Picture Perfect℠ technology to optimize picture quality in real-time. …

WITH CHRIS SQUIRE, SVP AND HEAD OF DATA PRODUCTS AT SAMBA TV This week, Samba TV announced the completion of our Analytics Dashboard beta program and its adoption by several Fortune 500 customers. The dashboard’s full analytics suite for campaign reporting and forecasting provides leading advertisers the industry’s most accurate…

BY DR. JEFFREY SILVERMAN, DIRECTOR, DATA SCIENCE AND ANALYTICS FOR SAMBA TV Election night 2020 brought big audiences to the cable news channels, but as Tuesday turned to Wednesday and the race was too close to call, viewers eagerly tuned-in to get the latest updates. …

BY REBECCA FINE, SENIOR RESEARCH MANAGER When the shelter-in-place orders first went into effect across states in the second quarter, TV advertisers understandably pulled back on budgets and strategy while the world figured out just what this meant. However, as we entered the third quarter, we saw advertisers adapt to…

JEFFREY SILVERMAN, DIRECTOR, DATA SCIENCE & ANALYTICS AT SAMBA TV Live awards show broadcasts have always been a staple in tentpole TV viewership, drawing in the who’s who from Hollywood and massive audiences to witness the world’s most prestigious honors from their living rooms. And while the ratings for awards…

BY KRISTEN HUIE, SR. TECHNICAL RECRUITER AT SAMBA TV The pandemic has impacted businesses in a variety of ways as we’ve had to navigate the transition to a fully remote staff and updating recruiting and onboarding practices in this new virtual setting. For the past three summers, Samba TV’s engineering…