Strategies for getting the most from 2021 UpfrontsBY TIM NATIVIDAD, SVP AGENCY AND BRAND SOLUTIONS AT SAMBA TVMay 20, 2021May 20, 2021
Diversity in TV has a long way to go: A look at how representation drives viewershipBY REBECCA FINE, ASSOCIATE DIRECTOR OF RESEARCH AND MEDIA INSIGHTS AT SAMBA TVApr 22, 2021Apr 22, 2021
Female-led Programming Draws Diverse Audiences, So Will Studios Invest in More of This Content?BY REBECCA FINE, SENIOR RESEARCH MANAGER AT SAMBA TVMar 18, 2021Mar 18, 2021
Ask a Samba TV Expert: Seven 2021 Predictions from Samba TV Co-Founder and CEO Ashwin Navin2020 was a year that dramatically changed our world and saw the entire globe collectively sheltering at home to escape the pandemic. As a…Jan 21, 2021Jan 21, 2021
Ask a Samba TV Expert: Introducing Innovative AI-driven Picture Quality Technology for Movies…WITH ROBERT MACAULEY, SENIOR DIRECTOR OF TV AND PARTNER MANAGEMENT AT SAMBA TVJan 7, 2021Jan 7, 2021
Ask a Samba TV Expert: Introducing Samba TV’s On-Demand Analytics Dashboard for Omniscreen…WITH CHRIS SQUIRE, SVP AND HEAD OF DATA PRODUCTS AT SAMBA TVDec 2, 2020Dec 2, 2020
Drawn-out Election Gives Cable’s Talking Heads Big Tune-in GainsBY DR. JEFFREY SILVERMAN, DIRECTOR, DATA SCIENCE AND ANALYTICS FOR SAMBA TVNov 24, 2020Nov 24, 2020
Advertisers Acclimate to Shelter-in-Place and Rebound in Q3BY REBECCA FINE, SENIOR RESEARCH MANAGERNov 5, 2020Nov 5, 2020
Tracking the Downward Trend of 2020’s Award ShowsJEFFREY SILVERMAN, DIRECTOR, DATA SCIENCE & ANALYTICS AT SAMBA TVOct 15, 2020Oct 15, 2020
How to Provide a Valuable International Intern Program in a PandemicBY KRISTEN HUIE, SR. TECHNICAL RECRUITER AT SAMBA TVSep 24, 2020Sep 24, 2020